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Wipes in the Philippines

  • March 2017
  • 23 pages
  • Euromonitor International
Report ID: 153490

Summary

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According to an industry source, consumers are now starting to discriminate amongst different types of wipes. In the past, wipes only meant baby wipes, and so consumers purchased baby wipes for any task that required the use of wet tissue paper. The practice resulted in the category’s dominance within wipes. Even in 2016, the shelf space allocation for wipes in supermarkets still belongs almost exclusively to baby wipes. Due to an increasingly affluent lifestyle, however, consumers have started...

Euromonitor International’s Wipes in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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