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Air Care: In-depth Industry Report in South Korea

  • January 2017
  • 21 pages
  • ID: 153535
In this report:
Home care in South Korea is expected to see value sales at constant 2016 prices decline slightly over the forecast period.
Earlier, in April 2015, LG had started this trend with the launch of a line of car air fresheners based on characters from the KaKao Friends mobile messenger service.
Air care value sales at constant 2016 prices are expected to grow at a CAGR of ##% over the forecast period to reach KRW## billion in 2021

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Such as various other home care categories in South Korea (KR), in 2016 air care was negatively affected by the Oxy boycott and the related "chemophobia" trend. Reports of potential health risks posed by some smaller brands made clients increasingly cautious about purchasing all types of air care products. In mid-2016, public concern about this issue led the Ministry of the Environment to announce that it would establish additional safety standards limiting the content of certain harmful ingredients in air care...

Euromonitor International's Air Care in South Korea market report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics, enabling you to grasp the segments generating growth. It highlights the top firms and presents strategic overview of top factors impacting the market - It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. novel product developments, packaging improvements, economic and lifestyle impacts, distribution and pricing aspects. Projections to 2021 expose how the segment might evolve.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Air Care market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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ref:plp2017

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