The overall US beauty and personal care market saw a moderate performance in 2016, with value sales up by ##% in constant terms.
While growth may slow as the country's overall economic recovery reaches a plateau, beauty and personal care is expected to continue growing steadily over the forecast period, with a value CAGR of ##% anticipated in constant 2016 terms, in line with the growth rates recorded in the industry over the review period.
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Styling agents saw strong current value growth of 5.0 percent in 2016 to attain sales of USD2.4 billion. This increase was predominantly driven by strong demand for beard care products, including balms and oils. More men are choosing to wear beards rather than shaving their faces clean, and thus they need more products to keep their beards looking well-kempt. Furthermore, there is a strong trend towards premiumisation in this category, with sales of beard care products accelerating in beauty specialist reta...
Euromonitor International's Hair Care in USA report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2012-2016, permitting you to recognize the sectors generating growth. Projections to 2021 expose how the segment might evolve.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market values (historic and estimations), number of company shares and market shares.
Get an in-depth picture of the Hair Care market;
Point out growth segments and apprehend elements driving change;
Comprehend the competitive environment, the segment's main actors and major brands;
Use 5-year projections to apprehend how the segment is forecasted to change.
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