Acquisitions in 2017 highlighted the growth of key trends, such as natural and multicultural beauty, which impacted bath and shower, fragrances, deodorants, skin care and hair care.
The natural or textured hair category has been crucial to Target's success, since it was one of the first mass retailers to cultivate the category and showcase it as part of overall hair care, rather than as a niche segment.
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One of the main trends within hair care in the USA is the natural hair movement, which encourages women of African ancestry to keep their natural textured hair. Manufacturers of natural hair care brands are therefore commonly incorporating ingredients that are traditionally known to maintain natural hair styles, including olive oil, argan oil, shea butter and coconut oil. Natural hair care emphasises styling and treatment, with unique benefits of moisturising, strengthening and repairing hair th...
Euromonitor International's Hair Care in USA report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2013-2017, permitting you to recognize the sectors generating growth. Projections to 2022 illustrate how the industry should change.
2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
market values (historic and estimations), number of company shares and market shares.
Get an in-depth picture of the Hair Care market;
Point out growth segments and apprehend elements driving change;
Comprehend the competitive environment, the segment's main actors and major brands;
Use 5-year projections to apprehend how the segment is forecasted to change.
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Hair Care: In-depth Industry Report in Finland
Unlike in most European markets, hair care sees the highest spend within beauty and personal care in Finland. As such, new competitors entered in high numbers during the review period. This, coupled with ...
Hair Care: In-depth Industry Report in Switzerland
Hair care is set to continue to witness a large number of promotional offers in stores, leading brands to fight for customer loyalty. Aggressive pricing policies will likely continue and players will not ...
Hair Care: In-depth Industry Report in Canada
Hair care is a very mature category in Canada, with standard shampoos and conditioners and treatments enjoying very strong penetration. There are a vast number of both premium and mass brands available ...
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