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Incontinence: In-depth Industry Report in the US

  • June 2016
  • 25 pages
  • ID: 153657
In this report:
Incontinence is expected to record a value CAGR of ##% at constant 2015 prices over the forecast period, with faster growth expected in light incontinence
Light incontinence is expected to record stronger growth than moderate/heavy incontinence during the forecast period, with an ##% volume CAGR compared to a ##% volume CAGR for the latter.

Summary

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A continued change in cultural attitudes towards incontinence continues to provide sales growth for the category. Additionally, rised exposure through innovative advertising campaigns including Kimberly-Clark's "Underwareness" for its Depend brand or the approximately $125.0M dollar advertising and promotional budget for Procter & Gamble's Always Discreet will continue to familiarise the US consumer with incontinence products and serve to reduce the stigma related to the category.

Euromonitor International's Incontinence in USA report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2011-2015, permitting you to recognize the sectors generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. new product developments as well as distribution and pricing aspects.. Projections to 2020 expose how the segment might evolve.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Incontinence market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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