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Laundry Care in Mexico

Laundry Care: In-depth Industry Report in Mexico

  • January 2017
  • 32 pages
  • ID: 153677
In this report:
Home care is expected to experience a marginal increase in retail prices as a result of the growing exchange rates of the Mexican peso against the US dollar; however, local consumers will continue to demand and use home care products as they are considered to be necessary in consumers' daily lives.
Henkel Mexicana is known for its continuous efforts in terms of innovation; therefore, in the coming years it is expected to continue developing specific products that will ensure that it can make competitive differentiations amongst several of its competitors.
Over the forecast period, laundry care is expected to post a ##% value CAGR at constant 2016 prices to reach MXN## billion by 2021.

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The presence of concentrated liquid detergents strengthened in 2016, due primarily to the launch of Ariel Power Liquid by Procter & Gamble de México SA de CV during the second half of 2015 and the launch of Ace in early 2016. Nevertheless, other competitors had already anticipated this trend earlier in the review period but were thwarted by a lack of investment in marketing and advertising campaigns and the fact that this product targets niche markets. These competitors contain Newen, a domestic manu...

Euromonitor International's Laundry Care in Mexico market report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics, enabling you to grasp the segments generating growth. It highlights the top firms and presents strategic overview of top factors impacting the market - It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. novel product developments, packaging improvements, economic and lifestyle impacts, distribution and pricing aspects. Projections to 2021 expose how the segment might evolve.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Laundry Care market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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