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Soft Drinks: In-depth Industry Report in Iran

  • February 2017
  • 53 pages
  • ID: 153756
In this report:
Bottled water is expected to record an off-trade value CAGR of ##% at constant 2016 prices over the forecast period, together with a retail volume CAGR of ##% to reach ##,## million litres by 2021
Energy drinks is expected to record a retail value CAGR of ##% at constant 2016 prices over the forecast period with an off-trade volume CAGR of ##% to reach ##.## million litres by 2021

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General stagnation in the Iranian economy and its consequences, including the high rate of unemployment, resulted in a considerable decline in purchasing power, which negatively impacted growth in soft drinks in 2016. Juice, which is still considered a luxury by various middle- and lower-income clients, was more affected by this in 2016 as Iranians preferred to spend their limited incomes on more urgent items.

Euromonitor International's Soft Drinks in Iran report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It points out dominant firms as well as top brands, and presents a strategic overview of main factors impacting the industry, i.e. law, technology, packaging, distribution or pricing related apsects.. Projections to 2021 expose how the segment might evolve.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Focus, Juice, Rtd (ready to drink) coffee, Rtd (ready to drink) tea, Sports and Energy Drinks.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Soft Drinks market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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ref:plp2017

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