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Webmail Providers - Industry Market Research Report

  • April 2016
  • 35 pages
  • Ibisworld
Report ID: 1557865

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New message: Greater internet use and ad spending will drive industry growth



Abstract

Webmail Providers

The Webmail Providers industry has fared well over the five years to 2016 in line with the rising prominence and accessibility of internet-based services and increased advertising budgets resulting from general economic strengthening. Over the period, businesses continued to experience mounting demand for establishing internet presence via advertising. Meanwhile, a skyrocketing number of broadband connections continued to drive individuals' use of webmail accounts and related services. Over the five years to 2021, advertisers are expected to continue using online advertising platforms. With proper analytics software installed, marketers can track which terms, ads and webmail providers are the most effective, allowing for incremental improvements in advertising campaigns. Meanwhile, however, the rise of mobile internet usage will hamper growth even more than during the previous five-year period. As these devices are competitors and limit economies of scale, their business cuts into industry operators' profitability.


Webmail providers develop and maintain webmail services. Practically every webmail provider offers e-mail access using a webmail client, and many of them also offer e-mail access by a desktop e-mail client using standard e-mail protocols. This industry includes both free and subscription-based (paid) webmail services. This industry excludes email usage via mobile devices.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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