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Men%s Grooming in Portugal

  • April 2016
  • 28 pages
  • Euromonitor International
Report ID: 1607811

Summary

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Portuguese men are paying more attention to their appearance, investing not only in more personal hygiene products but also in beauty care products. This category continues to be an important opportunity area for manufacturers, as a considerable number of men only purchase basic hygiene products and, in most cases, use the products available at home, particularly with regards shower gel or shampoo.

Euromonitor International's Men's Grooming in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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