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Better For You Beverages in Bulgaria

Better For You Beverages: In-depth Industry Report in Bulgaria

  • May 2017
  • 21 pages
  • ID: 1627653
In this report:
Fresh juice is also likely to perform well during the forecast period, while powder drinks are expected to become more premium and functional and functional bottled water with beauty effects is set to perform well.
Reduced caffeine fresh coffee generated the most dynamic growth of any better-for-you beverages category in 2016, with current value sales rising by ##% to remain on BGN## million, while volume sales rose by ##% to reach ## tonnes in 2016.

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Bulgaria (BG) is now the number one country in Europe (EU) for the incidence of diabetes, according to the most recent research data presented by WHO in 2016. Nevertheless, the level of public awareness about the health threats inherent in excessive sugar consumption remains limited. This meant that reduced sugar carbonates experienced only 1.0 percent current value growth in 2016. Meanwhile, demand for reduced caffeine coffee is growing, which resulted in this category growing by 4.0 percent in current value in 2016 as sales...

Euromonitor International's Better For You Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across distinct food sectors. It offers the latest retail sales data 2012-2016, permitting you to correlate health and wellness categories with each other or in the context of the global market for a sector. It highlights top firms and presents a strategic overview of main factors impacting the market, such as novel product developments, legislative context or lifestyle influences. Projections to 2021 expose how the segment might evolve.

Product analysis:

BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Better For You Beverages market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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