Surface Care in Israel

Surface care is a category which is characterised by price-conscious consumers that seek value for money. This is evident through the consistent increase being seen in the numbers of consumers purchasing surface care products at discounters. Due to the apparent desire for value for money in surface care, the category’s leading brands tend to launch price promotions in an attempt to improve sales.

Euromonitor International’s Surface Care in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN ISRAEL
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Henkel Soad Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 1 Henkel Soad Ltd: Key Facts
Competitive Positioning
Summary 2 Henkel Soad Ltd: Competitive Position 2016
Klir Chemicals Marketing (1994) Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 3 Klir Chemicals Marketing (1994) Ltd: Key Facts
Summary 4 Klir Chemicals Marketing (1994) Ltd: Operational Indicators
Competitive Positioning
Summary 5 Klir Chemicals Marketing (1994) Ltd: Competitive Position 2016
Reckitt Benckiser Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser Ltd: Key Facts
Competitive Positioning
Summary 7 Reckitt Benckiser Ltd: Competitive Position 2016
Sano Bruno's Enterprises Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 8 Sano Bruno's Enterprises Ltd: Key Facts
Summary 9 Sano Bruno's Enterprises Ltd: Operational Indicators
Competitive Positioning
Summary 10 Sano Bruno's Enterprises Ltd: Competitive Position 2016
Shufersal Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 11 Shufersal Ltd: Key Facts
Summary 12 Shufersal Ltd: Operational Indicators
Company Background
Private Label
Summary 13 Shufersal Ltd: Private Label Portfolio
Competitive Positioning
Summary 14 Shufersal Ltd: Competitive Position 2016
Executive Summary
Home Care Maintains Stable Growth
Com Group Holdings Ltd Enters the Market
Sano Bruno's Enterprises Ltd Maintains Its Leading Position
Discounters Become Increasingly Dominant
Value Growth Expected To Slow Down During the Forecast Period
Key Trends and Developments
Home Care Market Affected by Economic Outlook
Consumers Shift To Discounters in Search of Lower Unit Prices
New Low-cost Player Enters the Market
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Home Care by Region: Value 2016-2021
Table 22 Forecast Sales of Home Care by Region: % Value Growth 2016-2021
Table 23 Forecast Sales of Home Care by City: Value 2016-2021
Table 24 Forecast Sales of Home Care by City: % Value Growth 2016-2021
Sources
Summary 15 Research Sources