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Tobacco: In-depth Industry Report in Kenya

  • August 2017
  • 45 pages
  • ID: 165264
In this report:
Cigars and cigarillos is expected to record a retail volume CAGR of ##% over the forecast period due to the expanding middle-income class, improved product availability, and enhanced portfolio offerings
Cigarettes is expected to record a negative retail volume CAGR of ##% over the forecast period due to rising prices, increased regulations, and a decline in tobacco use among Kenyan consumers

Summary

Table of Contents

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Despite increased regulations and stock-outs, the tobacco market in Kenya (KE) continued to record strong retail value growth in 2016 as a result of bigger product prices as well as an increasing middle-income segment with greater disposable incomes focused on premium tobacco products.

Euromonitor International's Tobacco in Kenya report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2012-2016, permitting you to recognize the sectors generating growth. It determines the dominant firms, the main brands and proposes strategic analysis of the main factors influencing the sector - be the additional legislative, distribution or pricing issues. Projections to 2021 expose how the segment might evolve.

Product analysis:

Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Tobacco market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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