1. Market Research
  2. > Consumer Goods
  3. > Personal Care
  4. > Cosmetics Market Trends
China Cosmetics Market Report, 2019-2025

China Cosmetics Market Report, 2019-2025

  • May 2019
  • 170 pages
  • ID: 1662479
  • Format: PDF
  • By Research In China


Table of Contents

China has already been the world’s second largest cosmetics consumer market only behind the United States, with the retail sales rising by 4.2% year on year to RMB261.9 billion in 2018. Spurred by urbanization, people’s higher income and mature consumer education, the cosmetics market size is expected to surge from RMB361.6 billion in 2017 to RMB62.61 billion in 2022, showing an AAGR of 8.16%.

Chinese cosmetics market witnesses the burgeoning online sales. The penetration rate of online cosmetics has been on a rapid rise in China since 2009, hitting 25.3% in 2018, far above the levels of UK (12.1%), the United States (10.9%) and Japan (9.2%). China’s online penetration rate of cosmetics will range at 31.4% in 2022.

Online: The retail sales of cosmetics at Alibaba have grown apace, with fluctuations in recent months. Chinese brands have performed differently. Thanks to the industry’s prosperity and fast e-commerce penetration, the retail sales of cosmetics at Alibaba swelled by 44.87% in November and 50.54% in December 2018, and 39.55% in January 2019. Compared with December 2018, the growth slowed down in January 2019, perhaps because the Spring Festival arrived earlier than the previous year. International brands and new Chinese brands made outstanding performance, while traditional domestic brands performed at varying levels.

Import: The high-end trend is apparent and China’s import of cosmetics maintains fast growth. The imported cosmetics took a nosedive for the first time in November 2018, but resumed growth in December 2018. Amid the high-end trend of cosmetics consumption at home, the import value of cosmetics in China grew at a compound annual rate of 30% between 2008 and 2017; the monthly growth rate was over 50% in January-September 2018, but it stood at 16.84% in November and 37.98% in December.

From the perspective of Chinese cosmetics consumers, people born in 1970s-1990s are the leading force whose consumption accounts for nearly 90%, of which nearly 40% is contributed by those born in 1980s. In addition to traditional gifts such as flowers and chocolates, “imported cosmetics”, especially lipsticks, have become a new option for gifts, with the sales volume soaring by 76.5% year on year.

In recent years, people born between 1995 and 2000s have the growing demand for cosmetics as they enter colleges, universities and the society. Compared with other age groups, they are featured as follows: 1
) They are keen on online shopping with changing demand, diversified brand preference and focus on both high-end and affordable brands;
2) They are brought up in Chinese and foreign cultural turmoil, but they have more confidence in Chinese culture;
3) Amid the prevailing fandom and participatory culture, they like to try cyberstar products and new products. Changes in demographics, consumption upgrades, skin care and makeup habits will be crucial to the future Chinese cosmetics market.

So far, foreign-funded enterprises still play a dominant role in China’s cosmetics market, an 86% share of the total retail sales. To cater to the demand of Chinese cosmetics consumers and gain more market shares in the China, L’Oreal, Estee Lauder, Procter & Gamble, Shiseido and other foreign companies have constantly adjusted brand strategies and intensified the building of channels. Meanwhile, Chinese companies led by Jahwa and Marubi are also stepping up the layout of cosmetics market.

Japanese, Korean, European and American brands have long dominated the cosmetics market in China. In 2017, only 3 Chinese brands ranked among the top ten cosmetics brands in China, namely Shanghai CHICMAX (sub-brands: KANS, One leaf, etc.), Shanghai Pechoin (sub-brands: Pechoin, Sansen, etc.) and JALA Corporation (sub-brands: CHANDO, MAYSU, etc.), while the rest were foreign brands.

Among listed companies, Shanghai Jahwa occupied the 11th place in Chinese cosmetics market with a market share of 1.9%, followed by PROYA with 1.0% and Yujiahui with about 0.5%.

The report highlights the following:
China’s cosmetics market size, import and export, product structure, channel structure, regional structure, tariff policy, etc.;
Development status, market size and development trend of major cosmetics channels e.g. department store, supermarket, franchised store, e-commerce, direct marketing;
Market size, competition pattern, channel development of major cosmetics segments e.g. skin care, make-ups, perfume, men’s cosmetics, infant & child care products;
5 global cosmetics companies (operation, development in China);
12 Chinese cosmetics companies (operation, development strategy, etc.).

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Fragrance Wax Melts Market, Size, Share, Outlook and Growth Opportunities 2019-2025

Fragrance Wax Melts Market, Size, Share, Outlook and Growth Opportunities 2019-2025

  • $ 4580
  • September 2019

Fragrance Wax Melts Market, Size, Share, Outlook and Growth Opportunities 2019-2025Fragrance Wax Melts market outlook report presents key insights into global Fragrance Wax Melts markets and companies ...

Perfume Markets in China

Perfume Markets in China

  • $ 4000
  • September 2019

China’s demand for Perfume has grown at a fast pace in the past decade.In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has ...

Glycolic Acid Market by Grade, Application and Region - Global Forecast to 2024

Glycolic Acid Market by Grade, Application and Region - Global Forecast to 2024

  • $ 4950
  • October 2019

The growth in glycolic acid demand is majorly driven by its increasing consumption in the cosmetics and personal care industry, particularly in the anti-aging and anti-pollution skincare segment.The glycolic ...


Reportlinker.com © Copyright 2019. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on