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Toys and Games in Japan

Toys and Games in Japan
  • Publish Date:May 2023

  • Number of Pages:29

  • Report ID:1667545

  • Format:PDF

  • Publisher:Euromonitor International

$ 2100


After seeing a couple of years of dynamic current value growth during the pandemic in 2020 and 2021, toys and games turned to decline in 2022; nevertheless, sales remained well above the pre-pandemic level. Current value sales of traditional toys and games continued to increase, driven mainly by trading card games, which drove double-digit growth in games and puzzles, with construction also performing well.

Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Traditional Toys and Games, Video Games.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of contents

Toys and Games in Japan
Euromonitor International
May 2023

List Of Contents And Tables

Toys and games in 2022: The big picture


Our market research methodology is designed to provide the clients with comprehensive and accurate information on various industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data analysis etc.