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Broadcasting & Cable TV in Germany

  • May 2017
  • 32 pages
  • MarketLine
Report ID: 168799

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Broadcasting & Cable TV in Germany

Summary
Broadcasting & Cable TV in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis
Essential resource for top-line data and analysis covering the Germany broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights
- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
- The German broadcasting & cable TV market had total revenues of $15.2bn in 2016, representing a compound annual growth rate (CAGR) of 2.9% between 2012 and 2016.
- The TV license or public funds segment was the market's most lucrative in 2016, with total revenues of $7.2bn, equivalent to 47.6% of the market's overall value.
- Germany has a very low penetration of smart TVs standing at only 11.8% in 2016. This is much lower than other western European countries like the UK for example, where the penetration of smart TVs is touching 30% as of 2016. This leaves less space for substitutes such as Netflix and Amazon Prime to act as competitors to this market, as one of the platforms they require to run on is smart TV’s.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Germany
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany broadcasting & cable tv market with five year forecasts

Reasons to buy
- What was the size of the Germany broadcasting & cable tv market by value in 2016?
- What will be the size of the Germany broadcasting & cable tv market in 2021?
- What factors are affecting the strength of competition in the Germany broadcasting & cable tv market?
- How has the market performed over the last five years?
- What are the main segments that make up Germany's broadcasting & cable tv market?

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