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Belgium: Advertising Industry Report

  • March 2014
  • 34 pages
  • ID: 171487
In this report:
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $##.##m, equivalent to ##.##% of the industry's overall value.
The performance of the industry is forecast to decelerate, with an anticipated CAGR of ##.##% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $##.##m by the end of 2018.

Summary

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Presentation

Advertising in Belgium industry profile offers broad overview information containing: market size (value 2009-13, and estimate to 2018). The report also offers details of the top players, including main business metrics and analysis of the competitive environment within the market. Fundamental source for important data and analysis covering the Belgium advertising market. Contains industry size and segmentation information, textual and graphical study of business growth trends, dominant companies and macroeconomic data.

Key Findings

*The advertising industry consists of agencies providing advertising, including display advertising, services.

*The Belgian advertising industry performed global revenues of $763.6m in 2013, totalling a CAGR of 3.00 percent between 2009 and 2013.

*The food, beverage & personal/healthcare segment was the industry's most profitable in 2013, with overall revenues of $161.6m, equivalent to 21.20 percent of the industry's global value.

*The performance of the industry is forecast to slow down, with an expected compound annual growth rate of 2.10 percent over a 5-year span 2013 - 2018, which is anticipated to drive the industry to a value of $847.1m before 2018.

Main elements

Save time operating entry-level research by identifying the size, increase, and key players in the advertising market in Belgium (BE)

Use the Five Forces analysis to find out the challenging intensity and therefore attractiveness of the advertising market in Belgium (BE)

Top companies profiles show details of main advertising market actors' overall activities and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Belgium advertising market with five year forecasts

Macroeconomic facts offer insight into global developments within the Belgium economy

Key questions & answers

What was the dimension of the Belgium advertising market worth in 2013?

What is the projected dimension of the Belgium advertising market in 2018?

What elements influence the competition forces in the Belgium advertising market?

What has performance of the market been during these last 5 years?

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