Summary
The strong performance recorded in laundry care in 2022 was largely due to the recovery of demand as the influence of the COVID-19 pandemic receded. In particular, the return to working in the office on a daily basis for Kenya’s salaried white-collar professionals meant that there was greater need to wear clean, freshly laundered formalwear on a daily basis in many households.
Laundry Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
