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Surface Care in Japan

  • May 2017
  • 24 pages
  • Euromonitor International
Report ID: 173704

Summary

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Surface care grew by 1% in current value to reach sales of JPY120.7 billion in 2016, a rate of growth which was in line with the 1% current value growth recorded in the category during 2015. Because of increasing number of women in the Japanese workforce and the rising numbers of single-occupancy households in the country, especially in urban areas, many consumers now prefer simpler ways to clean their homes. Thus, disposable surface care products such as home care wipes are becoming more welcom...

Euromonitor International’s Surface Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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