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Beer: In-depth Industry Report in the US

  • June 2017
  • 39 pages
  • ID: 173896
In this report:
Off-trade consistently accounts for the greater proportion of beer sales in the US, posting a ##% volume share in 2016.
The largest category in terms of volume sales continued to be mid-priced lager, which accounted for a ##% volume share of total US beer sales in 2016, one percentage point less than in the previous year.

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Craft beer, long a driver of beer volumes, underwent what will undoubtedly be noted as the early stages of saturation in 2016. Although not explicitly researched or defined by Euromonitor International, ale, weissbier/weizen/wheat beer and stout, the Euromonitor International defined sub-segments where craft beers are most main, recorded combined global volume growth of just 2.0 percent in 2016, sharply contrasting with increase at an 11.0 percent Compound annual growth rate posted over the review period. This slowed growth of craft-do...

Euromonitor International's Beer in USA report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. distribution, legislative or pricing issues. Projections to 2021 expose how the segment might evolve.

Product analysis:

Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Beer market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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ref:plp2017

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