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Financial Cards and Payments in Hungary

Financial Cards and Payments: In-depth Industry Report in Hungary

  • October 2017
  • 45 pages
  • ID: 174082
In this report:
The 2017 acquisition of Axa Kereskedelmi Bank Zrt by OTP Bank Nyrt and the taking over of Citibank's customers by Erste Bank Hungary Zrt are expected to only marginally impact the competitive landscape in debit cards, as these acquisitions do not come with intense migration of debit cards and the related current accounts.

Summary

Table of Contents

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It is in the best interests of banks, card operators and the government to migrate payments from cash to cards; a faster, more convenient and transparent payment tool.

It is also advantageous for retailers and consumer foodservice operators, as card-based payments can help them superior track shoppers' behaviour and increase loyalty, with the additional benefit of streamlining operations, shortening the time spent at the checkout. Nevertheless, it goes against the interests of certain businesses, mostl...

Euromonitor International's Financial Cards and Payments in Hungary report develops the size and structure of the market for ATMs cards, clever cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at top players in the industry (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It affords strategic description of sector forecasts and forecasts to watch.

Product analysis:

Financial Cards in Circulation, M-Commerce, Transactions.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Financial Cards and Payments market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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Related Market Segments :

Pre-Paid Card

Debit Card

ref:plp2017

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