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Meal Replacement in Turkey

Meal Replacement in Turkey

  • January 2015
  • 51 pages
  • ID: 174179

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In 2014, meal replacement registered current value growth of 16%. The positive growth rate of the category was linked to the performance of Herbalife, which dominates sales. The company invested significantly in marketing activities in order to boost its own sales from 2009 onwards and enjoyed strong growth due to its continued marketing activities and improved economic conditions in the country.

Euromonitor International’s Meal Replacement in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Convalescence, Meal Replacement Slimming.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meal Replacement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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