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Noodles: In-depth Industry Report in Taiwan

  • January 2015
  • 58 pages
  • ID: 174205
In this report:
Noodles value sales at constant 2014 prices are expected to grow by a total of ##% over the forecast period to reach TWD##.## billion in 2019; retail volume sales are expected to decline by a total of ##% to reach ##,## tonnes in the same year
Overall average unit prices for noodles increase by ##% in current value terms in 2014 due to rising production and raw material costs and trading up to higher quality products by some consumers

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The decline in retail volume sales of noodles in 2014 was primarily due to falling demand for instant noodles, the dominant product type. Demand for instant noodles was undermined by growing health awareness among Taiwanese clients, as these products are deep-fried and their sauces and seasoning contain MSG and various types of artificial additives and preservatives. Nonetheless, tradition, convenience and relatively low prices ensured that consumption of instant noodles remained quite high global.

Euromonitor International's Noodles in Taiwan report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2010 to 2014), enabling you to grasp the segments generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. new product developments as well as distribution and pricing aspects.. Projections to 2019 expose how the segment might evolve.

Product coverage: Chilled Noodles, Frozen Noodles, Instant Noodles, Plain Noodles, Snack Noodles.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Noodles market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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