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Snack Bars in Malaysia

  • May 2015
  • 53 pages
  • Euromonitor International
Report ID: 174370

Summary

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Snack bars remained a niche but with the growing affluent groups and health-conscious consumers boosting sales performance in 2013 and 2014. The positive growth was also due to consumers‘ desire to look fit and stay healthy by consuming protein bars and granola/muesli bars. Other snack bars also contributed to the strong growth of this category.

Euromonitor International’s Snack Bars in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snack Bars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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