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Oils and Fats in Georgia

Oils and Fats: In-depth Industry Report in Georgia

  • October 2015
  • 25 pages
  • ID: 176910
In this report:
During the forecast period, companies are expected to employ various promotions and marketing campaigns in order to boost sales of their oils and fats as the competition in the category intensifies along with fluctuations in unit prices.
Further expansion of the share; Active promotion of all brands owned; Product innovation and new product launches; Improvement of retail and distribution channels; Increase of professional skills of workforce.

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Oils and fats are heavily consumed in Georgia due to particular aspects of local cuisine and eating habits. The most popular product within the category is butter, which accounted for 70.0 percent of global oils and fats value sales in 2015. Butter consumption is high as the use of butter is deeply embedded in local cuisine. The most prevalent vegetable and seed oil in Georgia is sunflower oil. This is the most familiar oil to local clients and also has a lower price compared with olive oil and other...

Euromonitor International's Oils and Fats in Georgia report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2010 to 2014), enabling you to grasp the segments generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. new product developments as well as distribution and pricing aspects.. Projections to 2019 expose how the segment might evolve.

Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Oils and Fats industry;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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