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Retailing: In-depth Industry Report in Portugal

  • December 2016
  • 133 pages
  • ID: 176970
In this report:
Benefiting from a virtuous circle in terms of penetration and available apps, mobile is expected to bring new opportunities for companies with m-commerce and is set to reach ##% of total internet retailing sales by 2021.
The European Commission predicts private consumption to grow by ##.##% in 2016, a deceleration from the ##.##% growth experienced in 2015.
The unemployment rate has been declining since 2013, to ##.##% in 2015 and is expected to reach ##.##% by the end of 2016.

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After the departure of the Troika from Portugal (PT) and the political stabilisation succeeding the turbulent post-election period, consumer confidence levels grew and demand rised. In spite of the limited improvement in purchasing power, Portuguese families wished to put the period of harsh austerity behind them and turned to shopping and consumption as an escape. This panorama fuelled sales and retailing registered a meaningful and favorable global improvement in 2016.

Euromonitor International's Retailing in Portugal study proposes insight into main developments and trends driving the market. The study analyzes all retail channel to offer sector insight. Channels include supermarkets, hypermarkets, convenience stores, discounters, mixed retailers, clothing and footwear retailers, health and beauty retailers, DIY and hardware stores, furniture and furnishing stores, leisure and personal goods retailers, durable goods retailers. There are descriptions of top retailers, with an overview of their performance and the challenges they encounter. There is also analysis of non-store retailing: internet retailing; vending; homeshopping; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market values (historic and estimations), number of company shares and market shares.

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