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China: Media Industry Report

  • August 2017
  • 36 pages
  • ID: 184626
In this report:
China Publishing Group is a large-scale group involved in publishing, marketing, retail, import & export, copyright, printing and reproduction, information technology services, scientific research and development, and fund-raising.
The performance of the industry is forecast to decelerate, with an anticipated CAGR of ##.##% for the five-year period 2016 - 2021, which is expected to drive the industry to a value of $##.##bn by the end of 2021.

Summary

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Media in China

Brief

Media in China industry profile offers broad overview information containing: market size (value 2012-16, and estimate to 2021). The report also offers details of the top players, including main business metrics and analysis of the competitive environment within the market.

Abstract

Fundamental source for important data and analysis covering the China media market. Contains industry size and segmentation information, textual and graphical study of business growth trends, dominant companies and macroeconomic data.

Key Findings

- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

- The Chinese media industry had global revenues of $109.2bn in 2016, totalling a CAGR of 8.60 percent in the timespan 2012-2016.

- The broadcasting & cable TV segment was the industry's most profitable in 2016, with overall revenues of $47.4bn, equivalent to 43.40 percent of the industry's global value.

- Programmatic advertising spending in China (CN) is yet to peak. Increase in mobile advertisements is growing as the smartphone user base increases. WeChat is an increasing trend with video ads making consumers more reachable.

Overview

- Obtain entry-level research easily and quickly by finding key elements, such as size, growth, main segments and key actors in the media market in China (CN)

- Porter's five forces analysis will help you define the competitive concentration and thus the appeal of the media market in China (CN)

- Dominant company profiles show details of key media market actors' overall activities and financial performance

- Improve your presentations and pitches by apprehending the growth projections of the China media market with five year forecasts

Purposes to acquire this study

- What was the size of the China media market worth in 2016?

- What will be the size of the China media market in 2021?

- What factors are influencing the force of competition in the China media market?

- How has the sector performed over the final five years?

- What are the top segments that make up China's media market?

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