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Media in the Netherlands

  • August 2017
  • 37 pages
  • MarketLine
Report ID: 184633

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Media in the Netherlands

Summary
Media in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis
Essential resource for top-line data and analysis covering the Netherlands media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Dutch media industry had total revenues of $8.8bn in 2016, representing a compound annual rate of change (CARC) of -0.9% between 2012 and 2016.
- The broadcasting & cable TV segment was the industry’s most lucrative in 2016, with total revenues of $3.8bn, equivalent to 43.5% of the industry’s overall value.
- Smart TVs have been on the rise in the Netherlands in recent years, rising from 31% in 2015 to 37% in 2016. This figure is expected to grow further in the coming years, changing the dynamics of this market slightly, which players have to adapt to. More specifically, it opens up access to substitutes like Netflix on a wider scale.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the Netherlands
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the Netherlands
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Netherlands media market with five year forecasts

Reasons to buy
- What was the size of the Netherlands media market by value in 2016?
- What will be the size of the Netherlands media market in 2021?
- What factors are affecting the strength of competition in the Netherlands media market?
- How has the market performed over the last five years?
- What are the main segments that make up the Netherlands’s media market?

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