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Media in Mexico

  • August 2017
  • 37 pages
  • MarketLine
Report ID: 184637

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Media in Mexico

Summary
Media in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis
Essential resource for top-line data and analysis covering the Mexico media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Mexican media industry had total revenues of $6.8bn in 2016, representing a compound annual growth rate (CAGR) of 1.1% between 2012 and 2016.
- The broadcasting & cable TV segment was the industry’s most lucrative in 2016, with total revenues of $3.8bn, equivalent to 56.4% of the industry’s overall value.
- The Internet is attracting advertisers as the expansion of broadband in Mexico has helped stimulate growth in digital markets.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Mexico
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Mexico
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Mexico media market with five year forecasts

Reasons to buy
- What was the size of the Mexico media market by value in 2016?
- What will be the size of the Mexico media market in 2021?
- What factors are affecting the strength of competition in the Mexico media market?
- How has the market performed over the last five years?
- What are the main segments that make up Mexico’s media market?

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