Summary
Molson Coors is the fifth largest brewer worldwide, but remains dependent on a small number of markets. The company’s recent activity to re-energise its lagers has been complicated by decreasing volumes and the rise of premiumisation. In response, Molson has repositioned some of its portfolio as healthier options, and has acquired more premium brands. Molson’s development in the near future will be characterised by expansion into non-alcoholic beer and the fledgling legal cannabis market.
Molson Coors in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
