Summary
Denmark is gradually moving towards becoming a cashless society with its consumers embracing new mobile technologies that provide benefits in terms of hygiene and convenience, but which are threatening the use of plastic cards. The COVID-19 pandemic accelerated the move of spending locations towards the online space and via the growth of goods e-commerce and m-commerce. This includes a further shift to contactless card payments as well as the growth of mobile payments in physical stores.
Financial Cards and Payments in Denmark report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage:
Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Financial Cards and Payments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of contents
Financial Cards and Payments in Denmark
Euromonitor International
January 2023
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN DENMARK
EXECUTIVE SUMMARY
Financial cards and payments in 2022: The big picture
2022 key trends
Store cards lose relevance as technology evolves
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2017-2022
Table 2 Number of ATMs: Units 2017-2022
Table 3 Value Lost to Fraud 2017-2022
Table 4 Card Expenditure by Location 2022
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 6 Domestic versus Foreign Spend 2022
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 8 Financial Cards by Category: Number of Accounts 2017-2022
Table 9 Financial Cards Transactions by Category: Value 2017-2022
Table 10 Financial Cards by Category: Number of Transactions 2017-2022
Table 11 Commerical Payments by Category: Value 2017-2022
Table 12 Commercial Payments by Category: Number of Transactions 2017-2022
Table 13 Personal Payments by Category: Value 2017-2022
Table 14 Personal Payments by Category: Number of Transactions 2017-2022
Table 15 M-Commerce by Category: Value 2017-2022
Table 16 M-Commerce by Category: % Value Growth 2017-2022
Table 17 Financial Cards: Number of Cards by Issuer 2017-2021
Table 18 Financial Cards: Number of Cards by Operator 2017-2021
Table 19 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 20 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 21 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 22 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 23 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 24 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 25 Forecast Commercial Payments by Category: Value 2022-2027
Table 26 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 27 Forecast Personal Payments by Category: Value 2022-2027
Table 28 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 29 Forecast M-Commerce by Category: Value 2022-2027
Table 30 Forecast M-Commerce by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery of international travel and tourism drives growth in transaction value
Digitalisation continues as country moves towards a cashless society
Transactions shift from physical outlets to e-commerce as consumers increasingly shop online
PROSPECTS AND OPPORTUNITIES
Debit cards to remain most popular payment option
Traditional banks face growing competition from neobanks and smaller players
Consumers focus on convenience and simplicity of payments
CATEGORY DATA
Table 31 Debit Cards: Number of Cards in Circulation 2017-2022
Table 32 Debit Cards Transactions 2017-2022
Table 33 Debit Cards in Circulation: % Growth 2017-2022
Table 34 Debit Cards Transactions: % Growth 2017-2022
Table 35 Debit Cards: Number of Cards by Issuer 2017-2021
Table 36 Debit Cards: Number of Cards by Operator 2017-2021
Table 37 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 38 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 39 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 40 Forecast Debit Cards Transactions 2022-2027
Table 41 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 42 Forecast Debit Cards Transactions: % Growth 2022-2027
CREDIT CARDS IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery in transaction values as consumers return to visiting shops, restaurants and outbound travel
Growing competition from mobile wallets
Competition from debit cards and fintech solutions
PROSPECTS AND OPPORTUNITIES
Mobile wallet and debit cards will continue to provide competition
Transaction growth to be muted by tighter credit standards
Digitalisation provides growth opportunities
CATEGORY DATA
Table 43 Credit Cards: Number of Cards in Circulation 2017-2022
Table 44 Credit Cards Transactions 2017-2022
Table 45 Credit Cards in Circulation: % Growth 2017-2022
Table 46 Credit Cards Transactions: % Growth 2017-2022
Table 47 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 48 Commercial Credit Cards Transactions 2017-2022
Table 49 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 50 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 51 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 52 Personal Credit Cards Transactions 2017-2022
Table 53 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 54 Personal Credit Cards Transactions: % Growth 2017-2022
Table 55 Credit Cards: Number of Cards by Issuer 2017-2021
Table 56 Credit Cards: Number of Cards by Operator 2017-2021
Table 57 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 58 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 59 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 60 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 61 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 62 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 63 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 64 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 65 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 66 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 67 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 68 Forecast Credit Cards Transactions 2022-2027
Table 69 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 70 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 71 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 72 Forecast Commercial Credit Cards Transactions 2022-2027
Table 73 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 74 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 75 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 76 Forecast Personal Credit Cards Transactions 2022-2027
Table 77 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 78 Forecast Personal Credit Cards Transactions: % Growth 2022-2027
CHARGE CARDS IN DENMARK
2022 DEVELOPMENTS
PRE-PAID CARDS IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rejsekort reinforces its popular amongst convenience seeking consumers
Lunar Way builds on dominant foothold in open loop pre-paid cards
Pre-paid gift cards witness recovery in sales
PROSPECTS AND OPPORTUNITIES
Open loop pre-paid cards to grow in line with resumption of travel and electronic wallets
Danish government to introduce contactless mobile ticketing on transportation
Popularity to continue with new innovations expected in virtual gift cards
CATEGORY DATA
Table 79 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 80 Pre-paid Cards Transactions 2017-2022
Table 81 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 82 Pre-paid Cards Transactions: % Growth 2017-2022
Table 83 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 84 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 85 Open Loop Pre-paid Cards Transactions 2017-2022
Table 86 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 87 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 88 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 89 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 90 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 91 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 92 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 93 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 94 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 95 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 96 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 97 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 98 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 99 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 100 Forecast Pre-paid Cards Transactions 2022-2027
Table 101 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 102 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 103 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 104 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 105 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 106 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027
STORE CARDS IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Store cards face sluggish recovery from pandemic
Growing competition from more convenient digital payment formats
Return of in-store shopping provides positive boost
PROSPECTS AND OPPORTUNITIES
Technology-driven solutions aim to transform consumer payment experience
Store cards face difficult period due to competition and changing consumer preferences
Limited change in competitive landscape as consumer interest wanes
CATEGORY DATA
Table 107 Store Cards: Number of Cards in Circulation 2017-2022
Table 108 Store Cards Transactions 2017-2022
Table 109 Store Cards in Circulation: % Growth 2017-2022
Table 110 Store Cards Transactions: % Growth 2017-2022
Table 111 Store Cards: Number of Cards by Issuer 2017-2021
Table 112 Store Cards: Payment Transaction Value by Issuer 2017-2021
Table 113 Forecast Store Cards: Number of Cards in Circulation 2022-2027
Table 114 Forecast Store Cards Transactions 2022-2027
Table 115 Forecast Store Cards in Circulation: % Growth 2022-2027
Table 116 Forecast Store Cards Transactions: % Growth 2022-2027
Methodology
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The data is gathered from a wide range of sources, including industry reports, government statistics, and
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information is then
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is also carried
out to understand the impact of external factors on the market. Finally, country-level data analysis is
performed to
understand the market dynamics in specific regions and countries.
Reportlinker's market research methodology is designed to provide clients with a clear understanding of the
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