Summary
In 2022, Unilever Nigeria Plc remained the largest player in tea in retail value terms. The company’s Lipton brand has established itself as the brand of choice for many consumers. Moreover, Unilever is taking advantage of the ongoing expansion of the retailing infrastructure in Nigeria and has managed to remain relevant in tea through being innovative and ensuring the ubiquity of its Lipton brand across several types of retail outlet.
Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
