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Carbonates: In-depth Industry Report in Bulgaria

  • February 2017
  • 33 pages
  • ID: 190438
In this report:
Powder concentrates is expected to experience deeper segmentation during the forecast period, with new products incorporating aspects of the health and wellness and premium segments with organic healthy products, including ##% fruit content in powder form.
Over the forecast period, carbonates is expected to increase in off-trade volume at a CAGR of ##% to reach sales of ## million litres in 2021.

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During 2016, the key players in carbonates in Bulgaria (BG), Coca-Cola and Quadrant Beverages, were very active in their promotional and marketing campaigns, which were football-themed with the UEFA Euro 2016 tournament held during the summer. Coca-Cola HBC refreshed its signature brand Coca-Cola in 2016, introducing the additional 750.0 millilitres recycled glass bottle, with this launch supported by an innovative marketing campaign called Return.

Euromonitor International's Carbonates in Bulgaria report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It points out dominant firms as well as top brands, and presents a strategic overview of main factors impacting the industry, i.e. law, technology, packaging, distribution or pricing related apsects.. Projections to 2021 expose how the segment might evolve.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Carbonates market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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ref:plp2017

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