Summary
RTD tea has been a challenging category in which to operate during 2022, despite other RTD categories recording strong growth. A key constraint to growth has been the category’s consumer base, which remains relatively small compared with other soft drinks categories and has seen little growth. As a result, manufacturers have a limited target audience, which has resulted in high levels of competition, with producers having to show clear product differentiation.
RTD Tea in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
