1. Market Research
  2. > Internet Business
  3. > E-Commerce Market Trends

Report on Operation and Investment Strategy of China’s Fresh Food E-commerce Industry

  • August 2013
  • 115 pages
  • Beijing Orient Agribusiness Consultant Ltd.
Report ID: 1911257


Table of Contents

Research Background

China’s agriculture has stepped into a period of high-speed development, and the agriculture industry as a whole is faced with many development opportunities such as the improvement of industrialization, the improvement of industrial integration, the speeding-up of logistics and information, and the diversification of development channels, which, on the whole, signifies the change from “traditional agriculture” to “modern agriculture”. The so-called modern agriculture, a concept in comparison with the traditional agriculture, refers to the socialized agriculture with wide application of production material and scientific management method provided by modern science and technology and modern industry. Compared with the traditional agriculture of the small-scale production pattern, the modern agriculture is an agriculture mode with the characteristic of high input and high output.

China has stepped into the mid-stage of industrialization, and the relationship between industry and agriculture is changing into the pattern of industry supporting agriculture. With the policy support and encouragement, the constant innovation of agricultural production management technology, the constant improvement of consuming capability and food safety awareness of the public, China’s new agricultural industry has aroused great concern from investors.

In such a context, the E-commerce of agricultural products/fresh food enjoys prosperous development. Its sales revenue grows rapidly. According to the 2012 Ali Agricultural Products E-commerce White Paper by Ali Research Center, the number of online shops engaging in the sales of agricultural products in the Ali platform exceeded 260,000 and the sales revenue of agricultural products reached nearly 20 billion Yuan. It is estimated that the number of online shops engaging in the sales of agricultural products will exceed 1 million in 2013, and the sales revenue of agricultural products will exceed 50 billion Yuan in 2013 and 100 billion Yuan in 2014.

Meanwhile, we also noticed that the E-commerce rate in the sales of agricultural products is less than 1%, while E-commerce rate of the cosmetic products retail was 16.3%, E-commerce rate of 3C products retail was 15.6% and the E-commerce rate of clothes retail was 14.3% in 2011. The trade of agricultural products, especially the fresh agricultural products, is considered the last fertile land of E-commerce and the most difficult one to handle.

Recently, E-commerce platforms such as JD.com, Store No.1, and many industry giants, such as SF Express and COFCO, all enter into the E-commerce filed of fresh agricultural retail, a “blue sea” in the eyes of industry insiders. On the other hand, currently only some direct E-commerce business of fresh agricultural products could gain profits, and the market has come to question the commercial pattern of the direct E-commerce of fresh agricultural products.

Whether the fresh food E-commerce has a promising future? What is the future development trend of the industry? Which commercial patterns and operation strategies will be successful? And where are the potential investment opportunities in the production and circulation of agricultural products? This report will use methods such as Five-Force model industry analysis, the value chain analysis and SWOT analysis to analyze the data of E-commerce enterprises and seek answers to the above questions, analyze the current condition of the industry, provide scientific prediction of the future development of the industry, so as to provide precise reference for each practitioners the investors, and the government departments engaging in the circulation of fresh agricultural products.

Beijing Orient Agribusiness Consultant Ltd.(BOABC) is a company providing professional agricultural information service. Since its establishment, BOABC has adopted the standards and the operation specifications of international agricultural consulting companies, focused on the information service to large agricultural fields and research into the market and industries and provided professional and in-depth services concerning strategies advice. In the past decade since its establishment, BOABC has successfully provided services of a wide range and of a variety of levels to many customers at home and aboard, including world-famous agricultural companies, comprehensive trading companies, and financial investment institutions, agricultural and corresponding institutions. Many of BOABC’s customers are leading companies in each field of agriculture and 30 of the top 500 companies in the world has subscribed our information products for many years.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

E-commerce Automotive Aftermarket Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

  • $ 5795
  • Industry report
  • July 2017
  • by Transparency Market Research

Global E-commerce Automotive Aftermarket Market: Overview The E-commerce Automotive Aftermarket Market report provides analysis for the period 2015 – 2025, wherein the period from 2017 to 2025 is the ...

Asia-Pacific B2C E-Commerce Market 2017

  • $ 4187
  • Industry report
  • June 2017
  • by yStats - Global E-Commerce Intelligence

Asia-Pacific forecasted to take half of global online retail sales by 2021, reports yStats.com Asia-Pacific is the largest and one of the fastest growing online retail markets worldwide. The yStats.com ...

Europe B2C E-Commerce Market 2017

  • $ 4187
  • Industry report
  • July 2017
  • by yStats - Global E-Commerce Intelligence

In Europe, online retail sales achieved several hundreds of billions of Euros in 2016. Cited information from the yStats.com report reveals how B2C E-Commerce sales in the region are estimated to keep ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.