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Turkey B2C E-Commerce Market 2017

  • July 2017
  • 61 pages
  • ID: 191566

Summary

Table of Contents

One in three Internet users in Turkey shopped online, reveals new report by yStats.com
Increases to the Internet penetration rate that have reached more half of the population have spurred the strong double-digit growth rate of online sales over the recent years in Turkey. Nevertheless, only about one in three of connected consumers actually completed online purchases in 2016, revealing the lack of trust in online retail. In addition, a mere one-digit share of Turkey’s total retail sales stemmed from digital in 2016, a number less than the global average, as yStats.com’s report reveals. This untapped potential for online retail could propel Turkey towards ranking sixth in comparison with the leading emerging markets regarding online retail by 2025.

yStats.com’s secondary research citations also reveal important facts regarding payment methods, product categories and online retail platforms. In Turkey, online consumers preferred to purchase the category of clothing the most in 2016, while credit card was the most preferred method of online payment. In regard to competition, three online marketplaces are in the lead: Hepsiburada, Gittigidiyor and N11.

Mobile commerce has made major advancements in Turkey. As of early this year, smartphone was the most used device for completing online purchases, more than laptop, desktop computer and tablet. According to yStats.com’s research findings, mobile’s share of total online retail could skyrocket to nearly 50% by 2021.

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