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Global market review of rum – forecasts to 2017

  • May 2013
  • 87 pages
  • Just-Drinks/IWSR
Report ID: 1930788

Summary

Table of Contents

For a category that sells around 146.4m cases annually, it may seem unusual to characterise Rum as a relatively unexploited opportunity. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped.

Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories.

As this latest Global market review of Rum report shows, there is currently much excitement and confidence around the category, with many believing it has the foundations for an explosive future.

The report profiles the major markets and the leading brands and comments on those markets most likely to grow.

It addresses the main issues impacting the category such as:

premiumisation
spiced and flavoured rums
ageing
provenance
cocktails
consumption occasion
114 data tables, insights and intelligence plus quotes from some of the most influential players in the industry all contribute to making this report a truly comprehensive review of the Rum category.

The Global market review of Rum has been published slightly ahead of 2012 data being available but this will be supplied at no extra cost to all purchasers of the report.

QUOTES FROM:

Havana Club
Bacardi
Captain Morgan
Appleton UK
RCP Corp/Industrias Licoreras de Guatemala
The West Indies Rum & Spirits Producers’ Association (WIRSPA)
Rhum Clement
Brugal
La Martiniquaise
Flor de Caña
Botran
Diageo
Elements 8 Rum Co
Proximo
Remy Cointreau
Brands covered:

Bacardi
Captain Morgan
Brugal
Havana Club
Barceló
Appleton
Nagrita
Ron Zacapa
Botran
Flor de Caña

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ref:plp2013

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