1. Market Research
  2. > Energy & Environment
  3. > Energy Technology Market Trends

Analysis of the Global Smart Water Metering Market

  • December 2013
  • 169 pages
  • Frost & Sullivan
Report ID: 1938906


Table of Contents

Market Success Requires Finely-tuned Regional Strategies

Smart water metering shows great potential in the global market, but vendors must be aware of regional end-user needs to relate benefits. Levels of technological sophistication and data analysis work differently in various regions due to environmental, regulatory, and utility factors. When correctly priced and brought to market, there are strong drivers, internal and external, for water utilities to utilize these technologies. Primary research has been collected from leading smart water metering vendors with secondary data and metrics to quantify the market. Global unit sales, revenues, and market shares are broken down by region to inform market stakeholders. From a base year of 2012, future annual projections are given through 2017.

Executive Summary

•The global smart water metering market earned revenues of $X billion in 2012 and will rise to $X billion by 2017. This increase is, in large part, due to the strength and development in the North American market and, to a lesser extent, in Europe where the business case for smart water metering is much more established.
•The case for smart water metering is ultimately centered on data analytics in developed regions where this is more recognized and valued. The global balance is shifting, however, with increased attention in Asia-Pacific and the Middle East where access to investment capital is more achievable.
•Various drivers and local dynamics, however, need to be well understood in order to achieve market growth for participants.
•On a global scale, the strongest drivers for water utilities include reduced non-revenue water (NRW), increased billing and accuracy, ensured water sustainability and delivered service optimization and network control.
•Market drivers are tempered by factors such as varying awareness of technology and vendors, a lack of available third party benefit and cost analysis data, an underdeveloped business case, and tight availability of capital.
•The lack of government commitment regarding smart water metering has also slowed down market penetration as high levels of established regulation slow down the adoption of the new technology. This is a key problem in advanced markets such as Japan.
•Contracts often spread out among leading water utilities in most regions; consequently, market participants must find a strategic balance between direct and indirect routes to maximize costs and sales.
•North American utilities are more open to the most advanced AMI water meters as they largely acknowledge the benefits of long-term investments in data capabilities.
•Asia-Pacific and the Middle East are younger markets but show potential for strong penetration in the future. Asia-Pacific, specifically China and India, show political push and privatization drivers, respectively, while countries such as Indonesia and the Philippines are larger markets displaying demand in advanced water technologies.
•Areas that see high-cost water from desalination, thriving private water operators, high non revenue water rates, inefficient billing systems, and water network expansion are likely to have a greater appetite for smart water meters.

CEO’s Perspective

1. Europe and North America are largely sold on technological capabilities and understand the business case.
2. Regions other than Europe and North America focus on the business case from a CAPEX standpoint.
3. The Middle East, with a large rate of desalination, has a stronger case for investment in smart ultrasonic meters.
4. Developing regions need time to develop a practical interest in advanced data analysis capabilities.
5. Market expansion opportunities are greatest in Asia-Pacific and the Middle East.

Market Overview—Definitions

•The current (2012) market for smart water metering is valued at $X billion and is projected to increase to $X billion by 2017 with a CAGR of X%. Market revenues are driven by meter data management due to the growing base of smart water meters.
•The global smart water metering market has seen healthy growth in recent years despite varying economic conditions in different regions. Smart water meter technology is universally applicable, but drivers and restraints vary in degree of push/pull according to local conditions.
•Ultimately, pricing issues are the largest restraint to the market globally. The awareness of smart water technology and the pressing need for better network performance, however, is helping to push through pilot programs and initial global rollouts.
•The business and economic case for smart water meters is largely recognized in North America and Europe, but awareness has not led to faster adoption in other regions. As a result, many water utilities in developing regions are only engaging in pilot projects at this stage to evaluate the business case and technological effectiveness.
•While meter manufacturers are largely consolidated in developed regions, developing regions see a much larger array of suppliers from low-cost Chinese manufacturers to local, higher-cost manufacturers.
•The market for meter data management software is very fragmented, with solutions often involving different hardware and software suppliers.
•Advanced software capabilities are more focused in North America and, to a lesser extent, Europe. Other regions are at more basic stages currently, with some exceptions.
•North America is the largest market for smart water meters and is also the most technologically advanced where AMI deployments form a larger part of the market. This is due to belief in the use of data going ahead in future, even if water utilities are currently not ready.
•European water utilities are more likely to use AMR meters as they satisfy the main objectives of billing, customer service and operational data. France leads the region in deployments, focusing on AMR, while Eastern Europe is led by Poland and Romania.
•Advanced water metering technology is steadily gaining traction globally as focus on sustainable water management and full access grows.

Market Overview—Geographic Scope

North America
Latin America
Middle East and Africa

Key Questions This Study Will Answer

Is the market growing, in what regions and at what rate?
Are market competitors well positioned to access and penetrate the market?
How is this market likely to evolve considering products, services and competition?
What role to distributions channels play in global sales?
To what degree are strategic partnerships necessary?
What are regional differences in drivers and restraints for the same products?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Smart Meters Market by Type, Application, Technology, and by Region - Global Forecasts to 2022

  • $ 5650
  • Industry report
  • April 2017
  • by MarketsandMarkets

“The smart meters market is projected to grow at a CAGR of 9.34% from 2017 to 2022” The smart meters market is projected to reach USD 19.98 billion by 2022, at a CAGR of 9.34% from 2017 to 2022. Smart ...

Global Smart Meters Market

  • $ 4250
  • Industry report
  • July 2017
  • by Mordor Intelligence LLP

Smart meters represent a transformative technology for the utility industry and its customers. These technologically advanced meters enable greater insight into the usage of energy and provide enhanced ...

Global Smart Electric Meter Market 2017-2021

  • $ 3500
  • Industry report
  • April 2017
  • by Infiniti Research Limited

About Smart Electric Meter Smart electric meters are utility meters that estimate the energy consumption and gauge the consumption patterns at an advanced level. These meters are often used in the residential ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.