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Strategic Analysis of the Tyre Pressure Monitoring Systems Market in Europe

  • January 2014
  • 76 pages
  • Frost & Sullivan
Report ID: 1963449


Table of Contents

Legal Compliance of Indirect Systems Increases Original Equipment Manufacturers’ Preference

Executive Summary—Key Findings

Almost % of tyre pressure monitoring systems’ (TPMS) revenue in Europe at present is contributed by direct TPMSs.
- TPMS, which are currently contributing € million to the European automotive market, are expected to generate revenue of € million by 2020 with CAGR of xx%.
- A consistent level of technology mix of both direct and indirect systems is expected in the European market from 2012 to 2020.
- The trend is predicted to shift towards indirect systems with the introduction of second-generation indirect systems.
- In the European market, Audi and Volkswagen of Volkswagen Group prefer indirect systems over direct systems.
- OEMs such as Honda and Fiat are expected to follow the same trend in the coming years.
- Schrader is the market leader for direct TPMS in both regions. Dunlop Tech and Continental are fast-growing suppliers of indirect systems.

Competitive Positioning of Key Suppliers

Growing competition between direct and indirect system will impact the market position of direct TPMS suppliers.
- Schrader leads the European market for TPMS with snap-in sensors. It closely competes with Continental.
- Dunlop Tech is the 2nd leading provider of indirect TPMS solutions. In cooperation with BOSCH and their customers, such as BMW, they focus on delivering fuel-efficient TPMS solutions.
- TRW’s hybrid TPMS provide an auto-location function by combining direct sensors and information from ABS*/ESC* sensors.

Key Conclusions and Future Outlook

Low-cost TPMS solutions with a high performance-cost ratio from the suppliers are expected drive growth of the TPMS market.

Market Status
- Robust growth is observed in the market and the TPMS legislations are rigorously driving the growth of TPMS
- Expected to have steady growth until 2020.

- Continental & Schrader hold xx% of the market in Europe for direct TPMS and 65% is held by Continental & Dunlop Tech for indirect TPMS
- Aggressive competition from market players like Schrader, Dunlop Tech, Continental, and newer participants for intelligent tyres

- Interest persists in reducing the price of the direct TPMS sensor
- Higher levels of awareness among end users pushing concentration levels toward indirect systems

- The market is likely to shift from manual direct to indirect TPMS post-2014 and also to hybrid TPMS post-2018
- Deflation warning with auto-location and intelligent tyres have potential in the future

Value Proposition
- Suppliers have the ability to offer low-cost direct TPMS sensors and a high-cost performance solution
- OEMs have the ability to integrate applications into TPMS (e.g., RKE* + direct TPMS) and provide battery-less TPMS sensors
- Fuel-efficient systems

Barriers in European Market
- Need for consumer/public awareness
- Cost competitiveness: need to adapt strategic pricing methods incorporating advanced embedded and sensing technologies

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