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Coffee: In-depth Industry Report in Kenya

  • March 2017
  • 17 pages
  • ID: 198119
In this report:
Growing consumer confidence accompanied by rising disposable incomes and increasing investment by local coffee retail outlets as well as heightened international exposure through travel are expected to be instrumental in boosting value and volume sales in coffee over the forecast period, with both set to record healthy CAGRs.

Summary

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The increasing presence of local coffee shop chains including Art Caffe and Java House in Kenya (KE), especially in urban areas and cities, led to increased popularity and consumption of coffee by urban middle-class clients. Additionally, the emerging urbanised middle class with high disposable incomes played a main role in stimulating demand for consumer goods, coffee being one such product.

Euromonitor International's Coffee in Kenya report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2012-2016, permitting you to recognize the sectors generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. distribution, legislative or pricing issues. Projections to 2021 expose how the segment might evolve.

Product analysis:

Fresh Coffee, Instant Coffee.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Coffee market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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