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Coffee in Malaysia

  • January 2017
  • 26 pages
  • Euromonitor International
Report ID: 198121

Summary

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Existing players within coffee, especially instant coffee, continued to launch new product variants in 2016, such as Old Town Black Series, Super Essenso, Nescafé Latte Coconut and Aik Cheong Café Art Series. Moreover, aggressive marketing campaigns organised by existing players, such as free extra sachets in instant coffee and a 60% discount on the instant coffee brand Super, together with a high amount of shelf occupancy, attracted consumers’ attention.

Euromonitor International’s Coffee in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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