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RTD Tea: In-depth Industry Report in Latvia

  • February 2017
  • 20 pages
  • ID: 198306
In this report:
Although this product is positioned in the premium segment, which significantly limits its consumer base, due to lack of alternatives and high awareness of Latvian consumers about health benefits of kombucha tea it is expected to see significant growth.
In 2016, volume sales of RTD tea stagnate but current value sales grow by ##% to reach six million litres and EUR## million, respectively

Summary

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In 2016, Rtd (ready to drink) tea continued to witness a strengthening trend after weak performance in 2014 and 2015. The 2014/2015 performance was largely a result of growing competition from other soft drink categories and lack of active additional product launches. Nevertheless, the category witnessed some revitalisation as a result of farther development of recent products and rising innovation within these launches. This allowed the category to get back to development trend.

Euromonitor International's RTD Tea in Latvia report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It points out dominant firms as well as top brands, and presents a strategic overview of main factors impacting the industry, i.e. law, technology, packaging, distribution or pricing related apsects.. Projections to 2021 expose how the segment might evolve.

Product analysis:

Carbonated RTD Tea, Still RTD Tea.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the RTD Tea market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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