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Magazine & Periodical Publishing in the US - Industry Market Research Report

Magazine & Periodical Publishing in the US - Industry Market Research Report

  • March 2021
  • 48 pages
  • ID: 198992
  • Format: PDF
  • Ibisworld

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Out of print: A move to digital is hampering demand and ad revenue for printed publications

Abstract

Magazine & Periodical Publishing in the US
Persistent declines in print advertising expenditure have driven a steep drop in revenue for the Magazine and Periodical Publishing industry. As advertisers have diverted more dollars to online channels, print magazine advertising revenue has dried up, and digital readers have been unable to make up the difference. This has been particularly challenging for certain segments, such as home and living titles, that have historically heavily discounted their distribution and relied primarily on advertisers. Overall, industry revenue is expected to decline over the five years to 2019. The improving economy and, more specifically, an uptick in corporate profit will support increased corporate spending on marketing. Companies that can successfully navigate changing consumer preferences and market trends will prove successful, as they will be able to complement print products and expand their audience. Still, escalating competition from new media, decreasing subscriber numbers and less business from advertising will continue to cut into industry revenue. As a result, revenue is forecast to decrease over the five years to 2024.

This industry produces and distributes magazines and periodicals in print and online. However, publishers that exclusively sell online magazines or periodicals are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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