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Television Production in the US - Industry Market Research Report

  • July 2017
  • 36 pages
  • Ibisworld
Report ID: 199000

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Season premiere: The industry will create new content for online streaming platforms

Abstract

Television Production in the US



Over the past five years, the Television Production industry has benefited from changes in the way Americans consume its content. A decline in cable subscriptions and the emergence of online alternatives has increased competition among industry customers to acquire top content and this competition has contributed to what critics have dubbed the golden age of TV. With the growth of new TV platforms and continued mobile development, the industry is expected to experience rising viewership rates. Although potential challenges remain in digital advertising and piracy prevention, the industry will likely benefit from online streaming services. These platforms boost the negotiating power of small companies by providing them with an option to bypass broadcasters, which traditionally have had significant leverage over content producers.

Companies in this industry produce TV programming that is then licensed or sold to broadcast or cable networks. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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