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Radio Broadcasting in the US - Industry Market Research Report

  • July 2017
  • 36 pages
  • Ibisworld
Report ID: 199007

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Mixed signals: Competition will loom, but improved advertising will support modest growth

Abstract

Radio Broadcasting in the US



Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience due to competition from digital media platforms.

However, radio has maintained its audience reach and slowly increased ad revenue. The economy is projected to grow over the next five years, with aggregate advertising expenditures set to follow. The industry is well established within the advertising portfolio, and radio’s role in advertising will not be eliminated overnight; however, it is expected to diminish slowly as companies dedicate a larger portion of their resources to reaching consumers online.

However, technological advancements will also help the industry, as satellite and digital radio are already becoming more prevalent.

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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