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Market Research in the US - Industry Market Research Report

Market Research in the US - Industry Market Research Report

  • June 2018
  • 33 pages
  • ID: 199100

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Group think: Consolidation and a rising number of nonemployers have shifted the industry landscape

Abstract

Market Research in the US
The Market Research industry has experienced strong growth over the past five years, encouraged by growth in research and development (R&D) and advertising expenditure, which have driven demand for industry services. Generally, growth in these types of expenditures increases demand for industry services since market research is involved in both the advertising and development process. Declining investor uncertainty also encouraged revenue growth during the five-year period. Over the five years to 2018, acquisitions among the industry’s largest players been common. Major advertising agencies have also increasingly acquired market research companies to pursue value-added services in this complementary industry. Over the next five years, growing investor uncertainty over interest rate hikes and looming regulatory changes aimed at banks is expected to temper demand for industry services despite growth in corporate profit. This trend is also illustrated by a deceleration in advertising and R&D expenditures. As online commerce continues to grow, adopting online data tracking and analytics processes will be integral to success for industry operators.

Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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