1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends

Market Research in the US - Industry Market Research Report

  • October 2016
  • 36 pages
  • Ibisworld
Report ID: 199100

Summary

Table of Contents

Search Inside

Survey says: Rising corporate profit and online opportunities will spur revenue growth



Abstract

Market Research in the US

The Market Research industry experienced slow but steady growth over the past five years. As corporate profit rapidly rose in 2010, businesses emerged from their cost-conscious slump and began to develop new products, increasing their investment in market research to attract new customers. Over the next five years, changes in media consumption and the growing use of social media will revolutionize traditional methods of conducting market research. As the industry's major players pursue this growth opportunity, industry revenue growth is expected to accelerate.

Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or

scientific research in fields such as economics or engineering are not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



Related Reports

Management Consulting in the US



International Reports

Market Research in China

Market Research and Statistical Services in Australia

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Market Research And Other General Professional Services Market Global Report 2017

  • $ 4000
  • Industry report
  • June 2017
  • by The Business Research Company

Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services ...

Misc. Technical Services, including Market Research and Veterinary Services Industry: Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2024, NAIC 541900

  • $ 1995
  • Industry report
  • August 2017
  • by Plunkett Research

Misc. Technical Services, including Market Research and Veterinary Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2024, NAIC 541900 Vital industry-specific ...

Business Information Resellers - Industry Market Research Report

  • $ 1090
  • Industry report
  • April 2017
  • by Ibisworld

In the know: Renewed corporate profit will boost demand for business information Business Information Resellers Demand for market research has steadily increased over the five years to 2017, benefiting ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.