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Market Focus: Trends and Developments in the Savory Snacks Sector in Brazil

  • January 2014
  • 44 pages
  • GlobalData
Report ID: 2011279


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Product Synopsis

This report provides a concise overview of the Savory Snacks market in Brazil. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Brazil's large share of young and socially connected consumers will drive strong future growth in Savory Snacks categories. Despite a slowdown in GDP growth in 2012, the country's fast growing middle class population and increased access to consumer credit have facilitated higher consumer spending. Mega sporting events such as FIFA World Cup 2014 and Rio Olympics will drive growth in the sector's value, though some categories will grow faster than others.

What are the key drivers behind recent market changes?
The predominant urban population coupled with the growing middle class population has led to rapid growth in the retail sector. Brazil's middle income group with a net addition of 36 million people between 2002 and 2011 has resulted in significant changes in consumer spending on retail items including Food and Grocery and Foodservices. Meanwhile, the increasingly busy lives of consumers means that there has been a rapid decline in traditional meals featuring the entire family as consumers look for quick and easy meals.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across 7Savoury Snacks categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Savory Snacks sector.

Key growth categories are highlighted by analyzing the market dynamics of 7 Savory Snacks categories.

Market shares are provided for the leading brands and private label across Savory Snacks categories.

An overview of packaging trends in the Brazilian Savory Snacks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

More than 80% of Brazil's population resides in cities. The predominant urban population has facilitated rapid growth in organized retail, and has led to fierce completion among the retailers resulting in narrow profit margins. The Food and Grocery market will consolidate as consumers continue to be attracted by the “all under one roof” offer and price advantage held by retailers such as Pão de Açúcar and Carrefour.

Brazil's middle income class population currently account for half the country's population. Rising levels of real income in this section of the population have resulted in significant changes in consumer spending on retail items including Food and Grocery and Foodservices.

Men have a higher share of Savory Snacks consumption, on account of high consumption by Older and young adult consumers. Among the female consumers, Kids and Babies and Older Young Adults are the most important groups.

Pre-Mid-Lifers are the least frequent consumers of Savory Snacks because of increased health concerns and efforts to cut down on trans-fats and carbohydrates.

Brazilian consumers most often seek out Savory Snacks that offer additional fun and enjoyment, beyond what they normally offer. This can include new and fun flavors, textures or packs.

Key Highlights

Global sports events such as the FIFA World cup in 2014 and the Olympics 2016 to be held in Brazil will be the key drivers in the Potato Chips market. Many manufacturers have already entered into a multi-million dollar agreement with the organizers for sponsorship and endorsements as part of their marketing strategy.

Savory Snacks categories such as Pretzels, Meat Snacks, and Ethnic/Traditional Snacks have moderate private label penetration levels. However private label penetration is low in the Potato Chips, Processed Snacks, and Nuts and Seeds categories that are dominated by global and national brands.

Snack manufacturers have product portfolio segmentation based on age specific needs and have aligned marketing strategy accordingly.

While manufacturers need to distinguish at point of sale is driving packaging innovation, Brazilian consumers in recent times have shown concerns about the environment and prefer products that use eco-friendly packaging material.

Brazil is one of the largest Popcorn markets in the world, favored widely among the consumers for its saturated fat and trans fat free benefits.

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