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Market Focus: Trends and Developments in the Savory Snacks Sector in India

  • January 2014
  • 41 pages
  • GlobalData
Report ID: 2011280


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Product Synopsis

This report provides a concise overview of the Savory Snacks market in India. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the Indian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The most important motivation by far is Fun and Enjoyment, which motivates consumers to Snack between meals purely for the enjoyment of its taste and to experience new flavors.

What are the key drivers behind recent market changes?
While Fun and Enjoyment is the most important motivation amongst Savory Snacks consumers in India, they also seek Snack products that help them create special moments of relaxation and recuperation, either during or after working hours.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across seven Savory Snacks categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Savory Snacks sector.

Key growth categories are highlighted by analyzing the market dynamics of seven Savory Snacks categories.

Market shares are provided for the leading brands and private labels across Savory Snacks categories.

An overview of packaging trends in the Indian Savory Snacks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Convenience Stores held a 65% share of retail sales of Savory Snacks in India in 2012. Hypermarkets and Supermarkets trailed behind them, with 26.2%. This highlights the impulsive nature of much Savory Snack buying in India.

Increased urbanization encourages consumers to eat out more often, with the traditional way of life being replaced by a fast-paced lifestyle.

The majority of Savory Snacks consumers in India are heavy frequency consumers, eating once a week.

The quality of a product is important for Indian consumers as the Savory Snacks sector evolves to take into account pressures on consumer spending and rising awareness of weight issues. As Indian consumers gain more disposable income, they are able to spend more on non-essential food products such as savory snacks that are benefiting from the increasing importance of snacking among middle-class professionals, particularly within urban areas.

Savory Snacks sales in India are largely driven by age related products and those that meet specific requirements consumers see as being caused by their life stage.

Key Highlights

In local currency terms, the consumption of Savory Snacks products grew steadily at a CAGR of 15.8% during 2007-2012 and is expected to register a slightly higher growth rate of 19.2% over 2012-2017.

The Processed Snacks category is expected to register the highest growth rate of all categories, at a CAGR of 18.6% in US$ terms during 2012-2017, followed by the Nuts and Seeds and Popcorn categories.

Processed Snacks and Ethnic Snacks accounted for 90% of the total number of packs used in the Indian Savory Snacks sector in 2012, driving significant demand for Flexible Packaging Bags/Sachets.

Ethnic Snacks and Potato Chips are expected to witness relatively strong growth rates between 2012 and 2017. These categories are growing in local currency terms, with fluctuations in exchange rates causing more variable growth in US dollar terms.

Private labels have gained popularity with Food retailers, who are gradually increasing the shelf space allotted to their own brands, at the expense of big brands.

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