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Market Focus: Trends and Developments in the Savory Snacks Sector in the UK

  • January 2014
  • 46 pages
  • GlobalData
Report ID: 2011282


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Product Synopsis

This report provides a concise overview of the Savory Snacks market in the UK. After reading this report, you will understand the size of the market and the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the UK Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The UK's population is aging and has become increasingly health conscious, which creates an opportunity for healthier product lines. Rising commodity prices in recent years have been passed on to the consumers by CPG manufacturers. Increasing occasions of indoor socializing with family and friends is supporting the growth of sharing Savory Snacks bags and bite size products.

What are the key drivers behind recent market changes?
Marketers are experimenting with a broad range of flavors to lure consumers. The increasing number of eating-in occasions is giving rise to sharing bags and indulgent snacking products. Marketers are introducing product and flavor innovations to target the need for indulgent snacking. Moreover, Fun and Enjoyment and Changing Lifestages are factors driving the Savory Snacks market in the UK.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the UK's Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Savory Snacks sector.

Key growth categories are highlighted by analyzing the market dynamics of major Savory Snacks categories.

Market shares are provided for the leading brands and private labels across Savory Snacks categories.

An overview of packaging trends in the UK's Savory Snacks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Even though rising levels of obesity are a concern for UK consumers, the desire to treat oneself will drive growth in Potato Chips and Processed Snacks, which constitute four-fifths of the UK's Savory Snacks sector by value.

The search for variety and an expanding taste for global food is helping the Ethnic/Traditional Snacks and Meat Snacks category to grow in the UK.

Retailers are exploring premium product ranges, indicating a shift from “me-too” products towards premiumization and into direct competition with branded products.

Growth in Potato Chips and Processed Snacks consumption is expected to drive the demand for Flexible packaging, and obesity concerns will support demand for small pack sizes and portion controlled snacking.

Key Highlights

Premium product sales are growing in the UK, not just in the Hand-Cooked Potato Chips range but also in Processed Snacks and Popcorn.

Regional sourcing is increasingly used by Savory Snacks brands to highlight the place of origin and the quality of the product.

Experience seeking consumers are looking to try more sweet and salty combinations, which are increasing in the market.

Marketers are exploring new and unusual ingredients for Savory Snacks products to target the developing tastes of UK consumers.

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