1. Market Research
  2. > Personal Care
  3. > Cosmetics
  4. > Fragrance Market Trends

Market Focus: Trends and Developments in the Fragrances Sector in Brazil

  • January 2014
  • 38 pages
  • GlobalData
Report ID: 2011284

Summary

Search Inside

Product Synopsis

This report provides a concise overview of the Fragrances market in Brazil. After reading this report, you will understand the size of the market, and the economic, demographic, and behavioral trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Brazil's GDP growth at constant prices declined from a high of 7.5% in 2010 to less than 1% in 2012. Although the growth rate picked up in 2013 to 2.5%, it is projected to remain well below 5% until2017. Coupled with high inflation and a high interest rate, this will limit the potential growth in the Fragrances market. Despite this slowdown, Brazil's Fragrances market continues to be one of the fastest-growing in the global market and overall growth in the market will be primarily driven by Female consumers.

What are the key drivers behind recent market changes?
The most important market driver is New Gender Behaviors as Brazilian consumers want Fragrances that emphasize gender characteristics.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrances categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Fragrances sector.

Key growth categories are highlighted by analyzing the market dynamics of major Fragrances categories.

Market shares are provided for the leading brands and private labels across Fragrances categories.

An overview of packaging trends in the Brazilian Fragrances sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Direct sales account for more than 50% of Fragrances sales in Brazil. Operated by a large network of sales agents, the majority of whom are women, direct sales are important in reaching out to consumers belonging to lower socio-economic groups.

In the Wealth Group cohort, both Better off and Hard-pressed male and female consumers have a large share suggesting opportunities for both the Premium and Mass Fragrances market in Brazil.

Private label penetration in the Brazilian Fragrances market is less than 5%, as the presence of established brands presents a high entry barrier for private labels.

Brazil's Fragrances market is currently the largest in the world after it overtook the US in 2010.While Mass Fragrances account for more than 90% of the market, Premium Fragrances have recorded fast growth based on strong demand from the country's increasingly affluent population. Low GDP growth coupled with high inflation and a high interest rate will limit the potential growth in the Fragrances market, especially in the Premium category.

Key Highlights

Modern day men and women attach high importance to personal appearance and grooming. With more women in the workforce, and backed by higher disposable income, women are driving demand for Female Fragrances.

Consumers want Fragrances that meet their age-specific needs, often linked to a particular scent profile or style associated with a particular age group.

Increased demand for Fragrances with natural ingredients, that are also environmentally friendly, have led to the launch of a number of niche products.

Brazil's middle income population with aspiring lifestyles have shown a preference to trade up to Premium brands in smaller pack sizes.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Competing in the Global Flavor and Fragrance Market, 2017-2021

  • $ 15700
  • Industry report
  • June 2017
  • by Venture Planning Group

This new 550-page report from VPGMarketResearch contains 65 tables, and presents a thought-provoking analysis of the performance, capabilities, goals and strategies of the major competitors in the worldwide ...

Vanillin Market Analysis, By End-use (Food & Beverage, Fragrance, Pharmaceutical), By Region (North America, Europe, Asia Pacific, Central & South America, MEA), And Segment Forecasts, 2014 - 2025

  • $ 4950
  • Industry report
  • May 2017
  • by Grand View Research

The global vanillin market is expected to reach USD 724.5 million by 2025, according to a new report by Grand View Research, Inc. Increasing consumption of food & beverage products has been a key facto ...

Top Trends in Household Cleaning and Laundry 2017: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control categories

  • $ 3450
  • Industry report
  • May 2017
  • by GlobalData

Top Trends in Household Cleaning and Laundry 2017: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control ...


Download Unlimited Documents from Trusted Public Sources

Fragrance Markets in the UK

  • August 2017
    10 pages
  • Fragrance  

  • United Kingdom  

    United States  

View report >

Fragrance Markets in France

  • July 2017
  • Fragrance  

  • France  

View report >

Fragrance Markets in the US

  • July 2017
    3 pages
  • Fragrance  

    Pain Relief  

  • United States  

View report >

Fragrance Markets

4 months ago

Fragrance Markets

4 months ago

Fragrance Markets

5 months ago

Related Market Segments :

Fragrance

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.