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India Digital Broadcast Equipment Market Opportunity Analysis

  • January 2014
  • 183 pages
  • Frost & Sullivan
Report ID: 2011353

Summary

Table of Contents

Market to Grow at 10% CAGR till 2018 Driven by Digitization and HD

Transition to HD, connected workflows, contribution and distribution over IP and multiscreen delivery are the top trends that would drive broadcast equipment purchase in India from 2014 to 2016. This research will discuss product definitions, drivers and restraints, market and technical trends, as well as revenue and unit forecasts from 2012 to 2018, with 2013 as the base year. It includes analyses of competitive landscape and market share by product segment. It also includes an end-user survey among broadcasters on the product purchasing decisions for the next three years.

Executive Summary

• India today lies to the south of the digital divide in comparison to other regions. But over the next three years, it is expected to ramp up its infrastructure to supportX% digital distribution.
• Transition to HD, connected workflows, contribution and distribution over IP, and multiscreen delivery are top of the mind trends that would drive equipment purchase by Indian broadcasters for the next X-Xmonths.
• The Indian broadcast industry today has nearly X vendors that offer solutions to address various workflow requirements. Leading suppliers are international manufacturers such as Sony, Panasonic, Grass Valley, Harris, Harmonic, Snell, Ericsson, Adobe, Hitachi, Ikegami, among many others.
• While large companies have local headquarters and supply through a network of direct and reseller channel, many others tie up with local system integrators and local distributors. To succeed in this region, such strategic partnerships are vital. Some of the leading system integrators are SRSG Broadcast, CatDV, Ideal, VTIPL and Mahatre electronics.
• For many international vendors India presents immense untapped potential for business, but many find that doing business in this country is complex, as the end-user organizational processes are slow.
• Equipment vendors believe that price sensitivity among broadcasters will result in variable pricing models for products and technologies. For solutions such as asset management the market relies on local vendors or develop them in-house, thereby resulting in market fragmentation and dwindling industry revenues.
• This research will discuss product definitions, drivers and restraints, market and technical trends, as well as revenue and unit forecasts from 2012 to 2018, with 2013 as the base year. It includes analyses of competitive landscape and market share for six product segments. It also includes an end-user survey among broadcasters on the product purchasing decisions for the next three years.

CEO’s Perspective

1. Digitization of Pay TV services will release copious bandwidth, thus leading to the launch of more channels.
2. Strategic partnerships with Indian system integrators will allow foreign vendors to do business in the country, thereby increasing the market participation.
3. Digitization of Pay TV will relieve broadcasters off their hefty carriage fees; thereby allowing them to invest more time and effort into equipment and technologies.
4. Multiscreen dynamics will impact the broadcast equipment industry; Products are now in sync with online technologies.
5. Fragmentation, saturating opportunity and technology convergence set the stage for divestments and acquisitions.

Key Questions This Study Will Answer

Is the market growing? How long will it continue to grow, and at what rate?
Are the existing competitors structured correctly to meet customer needs?
What are the current pricing trends in the market, and how are competitors continuing to provide value-priced products?
What technical trends, including cloud technologies, are shaping the marketplace today? What trends are on the horizon, and what does this mean for future product strategy?
What regional trends exist in digitization and digital TV, and what do they mean for growth strategies in India for vendors?
Are the vendors in the space ready to go it alone, or do they need partnerships to take their business to the next level?

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