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Strategic Analysis of Electronic Braking System Market in Europe

  • January 2014
  • 65 pages
  • Frost & Sullivan
Report ID: 2011355


Table of Contents

With ESC Getting Commoditised, Future Potential Lies in Architectural and Functional Innovations

Electronic braking technology is on verge of eliminating vacuum boosters in an effort to improve the overall vehicle efficiency and braking performance. The current trend of electronically modulating mechanical system, vacuumless braking will be the next step towards bridging the gap between braking technology used on non EVs and fully electric vehicles. The study is based on secondary and primary research data collected from all the major suppliers, OEMs and as well as the EuroNCAP and similar legislative bodies. The base year for the study is 2013 and covers the period till 2020 and analyses all vehicle segments

Executive Summary—Key Findings

European original equipment manufacturers (OEMs) and suppliers are leading the way in implementing vacuum- less solutions to develop brakes that constantly interact with advanced driver assistance systems (ADAS).

OEM Level
• Honda provides the EBS technology as standard on X% of its models, which is the highest among Asian OEMs, but the technology is non-existent on about 8%.
• Despite leading the way in terms of ESC fitment rates, Volkswagen (VW) is the only European manufacturer to match Toyota in providing the technology in its entire line.

Supplier Level
• Bosch and Continental hold the maximum market share, though all OEMs are moving along similar lines to incorporate EBS.
• Suppliers are moving towards electro-hydraulic and EBS that provide a scalable functional range depending on OEM requirements.

• Lack of legislation mandating electronic stability control (ESC) in Europe is curbing the penetration of EBS into mass market segments.
• On the other hand, stringent emission-related regulations may push the technology towards quicker adaptation due its potential to improve fuel economy by weight reduction.

• Vacuum-less braking with the integration of the actuation and modulation units is expected to be the future of braking.
• Integration of the actuation and modulation units is creating an architectural change from a 3-box design to a 2-box design.

Executive Summary—Key Findings and Future Outlook

The EBS market is soon expected to be a commoditised one with suppliers aiming to differentiate products based on functional value.

Market Status
Current: Currently the EBS market is in a growth phase and is expected to mature by 2016.
Future: Expected to experience more rapid growth once the legislation comes into effect resulting in a € billion market by 2020.

Current: Bosch and Continental are major stakeholders in the market.
Smaller OEMs, such as Autoliv and BWI Group, are likely to find it difficult to penetrate the EBS market.
Future: Once mandated, the EBS market is expected to be a commoditised one where suppliers are likely to try to differentiate their products based on functionality.

Current: Interest persists in developing vacuum-less braking solutions that reduce engine load and improve braking performance.
Future: With further penetration of electric vehicles (EVs) and Hybrid Electric Vehicles (HEVs), EBS is also expected to find more widespread implementation in Europe.

Current: The integration of the actuation and modulation units into a single module is likely to be the way forward in EBS technology.
Boost systems that eliminate the need for a vacuum is expected to replace conventional vacuum brake boosters.
Future: More than one supplier is working towards achieving vacuum-less technology and the market is expected to be capitalised by 3 strong participants.

Barriers to Market Entry
Current: A major portion of the market is consolidated with Xmajor participants, and there is a big hurdle in creating brand identity.
Future: Various suppliers are likely to compete against one another to create a distinct product based on functional aspects.

Research Scope

Base Year

Study Period
2013 to 2020

Forecast Period
2014 to 2020

Vehicle Type
Passenger vehicles and light commercial vehicles

Research Objective and Focus Areas

Geographical Scope
Western Europe—Austria, Belgium, Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Sweden, the United Kingdom
Eastern Europe—Belarus, Bosnia, Bulgaria, Czech Republic, Hungary, Kazakhstan, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine, Uzbekistan

The objective of this study is to research, analyse, and forecast the market for different types of EBS and to study the impact of electronics and the integration of ADAS with Chassis systems in conventional hydraulic/mechanical braking systems and components.

Focus Areas Introduction to types of electronic braking systems
• Overview of technological development and functional evolution of electronic braking systems
• Drivers, restraints, and challenges for EBS
• Forecast of unit shipments, revenue, and pricing of EBS in the European market
• Development activities of system suppliers and adoption strategy of OEMs
• Region-specific contents and analysis
• Actionable information regarding growth opportunities
• Conclusions and recommendations

Key Questions this Study will Answer

How has the European market for EBS shaped up in the absence of legislation mandating ESC?
How are suppliers aiming to differentiate the EBS offerings in a commoditised market?
How are technologies such as advanced emergency braking system (AEBS) affected by the evolution of EBS?
What solutions exist within the scope of EBS to utilise regenerative braking potential in vehicles?
How does the availability of ESC vary among the different countries within Europe?

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